Performance Marketing

While my stronger skills may reside in managing SDLC projects, I have a passion for growth and am curious by nature. I put all of these skills and interests to work with Performance Marketing and Managed Media projects. I like to approach these projects using the foundations of Agile methodologies and Scrum practices. I am admittedly not a data analyst, and my experience with building complex pivot tables is minimal but I do love telling stories through the support of data-driven insights. And did I mention I love a good test? An A/B test that is...

Skills Utilized: Campaign Planning, Growth Roadmapping, Cross-functional Communications, Brand Advocacy, Ad/ Creative Trafficking, A/B Testing Lifecycle

Software & Tool Exposure: Google Analytics, Meta Ad Manager, LookerStudio, HubSpot, Klaviyo